Rahul Sir Classes
A tri-fold brochure designed to communicate credibility, structure, and student trust for one of India's leading CAT coaching institutes.
A tri-fold brochure designed to communicate credibility, structure, and student trust for one of India's leading CAT coaching institutes.
Clarity and trust in every panel.
Rahul Sir Classes is a premier CAT coaching institute known for its strategy-first approach and personalised mentoring. The brochure needed to quickly communicate their unique value proposition to prospective students and parents.
I designed a tri-fold brochure that organises dense information — features, pricing, testimonials, apps, and contact details — into a clear visual hierarchy that guides the reader naturally through each panel.
Layout & Information Architecture
Structured six panels of content into a logical reading flow — front cover, CTA, inside main content, features, testimonials, and apps grid.
Visual Design System
Developed a cohesive blue-gradient design language using brand colours, custom wave dividers, and consistent icon styling throughout.
Typography Hierarchy
Used bold display typefaces for section headers and clean body text for descriptions, ensuring readability at both print and screen resolutions.
Print-Ready Production
Delivered all panels in print-ready format with bleed, safe zones, and high-resolution assets for professional printing.
Challenges
The biggest challenge was information density. Rahul Sir Classes offers a rich ecosystem — 12 proprietary apps, live sessions, mock tests, mentoring, and competitive pricing — all of which needed to fit into six tri-fold panels without feeling cluttered. The audience ranges from serious CAT aspirants to working professionals, so the design had to balance premium credibility with approachable warmth.
The Solution
I solved information overload through a strict visual hierarchy and panel-specific roles. Each panel serves one primary job - the front cover builds trust with Rahul Sir's photo and headline, the inside panels use numbered lists and icon cards to organise features, and the back panels lead with the apps ecosystem and a clear CTA. A consistent blue-gradient palette ties all six panels into a single cohesive identity.
Brochure Mockup
Inside Panels — 2, 3, 4
Lists Rahul Sir's six key offerings — live classes, structured plans, recorded sessions, mock tests, doubt support, and mentoring — using numbered icon cards for quick scanning.
The hero content panel — features Rahul Sir's photo, CAT 2026 programme details, six key inclusions as a checklist, and the price point prominently to drive conversion.
Three student testimonials with star ratings build social proof. Student names, quotes, and descriptions are laid out in card format for easy readability and trust.
Outside Panels — 1, 5, 6
The cover establishes immediate credibility — logo, Rahul Sir's professional photo, and a bold headline "Master CAT & Competitive Exams" against a blue-gradient background that signals confidence and authority.
Rahul Sir's 12 unique apps are showcased in a 2-column icon grid. The ecosystem view reinforces the product depth and differentiates the offering from generic coaching institutes.
The back contact panel uses "Ready to Start the Journey?" as the headline with all contact channels — website, phone, YouTube, Instagram, and LinkedIn — presented as tappable pill buttons.
Inside View
Outside View
